With the National Retail Federation (NRF) in New York this week, retailers and industry leaders have been sharing, exploring and debating the opportunities and challenges that the industry will need to embrace for retail stores in the year ahead. From low-inventory propositions to weather data and hands-free shopping to smarter in-store fulfillment, there are a plethora of solutions, technologies and platforms that retailers can utilize to win in 2018. Whilst stores will always be key to retailer strategy, the format, feel and function of those stores will be evolving this year to meet the growing demands of the ever-changing customers.
Working with leading retailers like Sephora, Dyson and Walmart among others, the solution and technology providers that are leading the charge in helping retailers succeed in an increasingly competitive market offer up these predictions for what the retail industry can expect to see for brick and mortar in 2018:
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11. In-Store Marketing “Rewards-based marketing will change the model for in-store marketing through “shelf-talkers” encouraging consumers to post about a product and receive rewards or discounts that can be used immediately in-store.” Herman DeBoard, CMO, Grabbr.