I needed to create a product in the music industry that was truly unique and that would be used to distribute music in a new and exciting way. So I created a product called Liquid Skins. It was basically a temporary tattoo with a QR code built in. A user would create a profile on our website and create a playlist that represented themselves. They would then order a custom temporary tattoo called Liquid Skins. Anytime someone scanned the tattoo with their mobile device, the persons playlist would popup and acted as an instant conversation opener about music.